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The role of ethical issues is growing in business and in society, but surprisingly, that role is sparsely examined in the relationship-marketing context. The purpose of this paper is to develop a framework describing the fundamentals of ethical relationship marketing and analyses the content of six selected textbooks on the subject.

The paper sheds light on ethics in a significant marketing sub-discipline, i.e. relationship marketing.

The findings confirm previous findings from analyses of teaching material in marketing, indicating that ethical issues are superficially treated. None of the books has separate sections devoted to ethical issues. Key words selected to represent ethical issues are sparsely used.

There is considerable room for improvement if business schools are to prepare their students for the challenges in the future business world. Through the analysis of the textbook, and the recommendations, this study contributes to such improvement in one marketing discipline which is considered to represent a paradigm shift in marketing because it is fundamentally different from transaction-based marketing.

The paper presents suggestions for how to encourage faculty and students to develop awareness about ethical relationship marketing, and recommends courses to improve learning about the subject.

The framework of the fundamentals of ethical relationship marketing, a textbook analysis, and implications for business school faculty.

The INTERNATIONAL LUBRICATION CONFERENCE was held at Liege on May 6th to 8th in conjunction with the Liege Fair, organised by the Association des Ingenieurs Sortis de l'Ecole de Liege. We shall give in this, and future issues, the salient points from several of the important papers presented there. We hope also to be permitted to publish these papers in English, in book form, in due course. The specialised Lubrication Exhibition was held at the same time as the International Fair for Mining, Metallurgy, Mechanical and Electrical Engineering in the centre section of the exhibition's main hall. Here visitors were able to compare design and operational features of lubrication equipment designed in Belgium, France, Italy, Germany, U.S.A. and the United Kingdom. British exhibits compared well, not only in numbers, but also in design and quality with the excellent equipment produced elsewhere.

This study aims to identify the price determinants of fine wines in a small and competitive market. These characteristics are found in many lesser-known wine-producing countries and are often difficult to analyse because of lack of data.

This study hand-collects and transcribes wine-related data for 149 Swiss wineries and 2,454 individual wines over the period 2014–2018 directly from wine lists provided by wineries. This study uses multivariate ordinary least squares regressions to analyse the relation between wine attributes and prices and to assess the effect of a currency shock caused by the sudden appreciation of the Swiss franc in 2015 as well as a reduction in information asymmetries induced by the novel coverage of Swiss wines by The Wine Advocate.

Prices mainly depend on collective reputation, production techniques and product positioning. Surprisingly, following a sharp appreciation of the Swiss franc, producers did not reduce prices. The arrival of a highly influential wine expert on the market also had a positive price effect on rated wines and producers. Both hint at wineries attempting to position themselves relative to competitors.

Few studies examine the price drivers in lesser-known wine markets, where competition is fierce. This study’s results show that wine pricing differs from other more famous and larger wine regions. In addition, to the best of the authors’ knowledge, this study is also the first to analyse the impact of a currency shock and a reduction in information asymmetries on wine prices.